Arnold NY
senior writer/Creative lead
2024-present
Serve as writer and co-creative lead for the launch of DUPIXENT for the treatment of chronic obstructive pulmonary disease (COPD)
Oversee and develop digital, video, radio, out-of-home and in-office materials for four DUPIXENT indications - COPD, asthma, nasal polyps and eczema cema
The Apex Agency
Creative Director
2023-2024
Developed activations, training programs, events, and experiential ideas for clients including Volvo, Toyota, Volkswagen, Kia, Mazda, Lucid and Scout Motors
Merkley and Partners
Group Creative Director
2011-2023
Oversaw creative for five lines of Mercedes-Benz business: After-Sales/CRM, Technician Recruitment, Connected Car Experience, Vehicle Recalls and Emissions Modifications
Launched first globally shared fixed operations campaign in Mercedes-Benz history for Mercedes Original (MO) Tires
Launched first Mercedes-Benz USA Service TV spots resulting in a 400% increase in organic search for featured product
Launched first Technician Recruitment Conquest campaign
Won multi-agency new business pitch to acquire iFit Inc. (NordicTrack, ProForm, Freemotion)
Launched first national ProForm TV campaign featuring seven TVCs and 200+ below-the-line assets
Self Employed
Freelance Creative Lead
2009-2011
Led the creative team at Torque, Mercedes-Benz USA in-house agency, overseeing all marketing initiatives for Mercedes-Benz parts and service
Developed digital, direct, and broadcast campaigns for Grey, J. Walter Thompson, MRM Worldwide, and EURO RSCG
Saatchi & Saatchi x
Associate Creative Director
2006-2009
Launched over 120 new menu offerings, including the Baconator, Coffee Toffee Twisted Frosty, and Frescata Fresh Sandwiches
Developed all in-store, point-of-sale merchandising for Wendy’s restaurants nationwide
Created first interactive menu boards and in-store video content specializing in unique brand content and promotions