The Apex Agency
Creative Director
2023-2024
Developed activations, training programs, events, and experiential ideas for clients including Volvo, Toyota, Volkswagen, Kia, Mazda, Lucid and Scout Motors.
Merkley and Partners
Group Creative Director
2011-Present
Oversee creative for five lines of Mercedes-Benz business – After-Sales/CRM, Technician Recruitment, Connected Car Experience, Vehicle Recalls and Emissions Modifications
Launched first globally shared fixed operations campaign in Mercedes-Benz history for Mercedes Original (MO) Tires
Launched first Mercedes-Benz USA Service TV spots resulting in a 400% increase in organic search for featured product
Launched first Technician Recruitment Conquest campaign
Won multi-agency new business pitch to acquire iFit Inc. (NordicTrack, ProForm, Freemotion)
Launched first national ProForm TV campaign featuring seven TVCs and 200+ below-the-line assets
Digitas
Copy Supervisor 2004-2006
Produced original DTC and DTP broadcast, digital and direct materials for Pfizer
Served as lead creative for the “Viva Viagra” patient education launch
Created “Take the Fight to the Flu” campaign for Roche’s Tamiflu brand
irishstoo@gmail.com
(201) 218-1782
Self Employed
Freelance Creative Lead
2009-2011
Developed digital, direct, and broadcast campaigns for Grey, J. Walter Thompson, MRM Worldwide, and EURO RSCG
Led the creative for Eli Lilly's Cialis social and digital rebrand
Publicis
Senior Copywriter 2001-2004
Developed OOH, print, direct, digital, radio, and DRTV for clients including Heineken, UBS, Wheaties, Sauza, and Ambien
Saatchi X
Associate Creative Director
2006-2009
Launched over 120 new menu offerings, including the Baconator, Coffee Toffee Twisted Frosty, and Frescata Fresh Sandwiches
Developed all in-store, point of sale merchandising for Wendy’s restaurants nationwide
Created first interactive menu boards and in-store video content specializing in unique brand content and promotions