THis is Why - Genuine Mercedes-Benz Parts

This was another opportunity that started from humble beginnings. Originally just an in-dealership display stand for Genuine Mercedes-Benz Parts, we combined the tangible benefits of each part with the ultimate intangible benefit every vehicle owner and occupant want to feel. Greater peace of mind and security on the road. Featuring an array video, digital, direct and in-dealer assets, This Is Why became the focal point of all consumer facing parts communications for a six-year period.